Using Google AdWords For Local Small Businesses

IN early 2010, I was talking with some friends from Google’s India office about how to help small, local businesses advertise online. We found that small business owners the world over had a key commonality: very little time. We decided to tackle this problem head on, with the hopes of making the advertising process quicker and easier for small businesses.

My colleagues in flew out to our headquarters in California, and we teamed up with a Google Maps product manager who had some first hand experience working with small business owners. One of his friends ran a small mountain clothing store in New Hampshire called The Mountain Goat of Hanover, which had just moved to town. She was responsible for staffing, bookkeeping, inventory management and many other time-intensive tasks—all with very little help. She had the desire to try promoting her business online, but learning to manage a new form of advertising wasn’t something she had time for.

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