Jobs’ Obituary Accidentally Posted

Bloomberg accidentally posted the obituary of Steve Jobs today.

The post has since been brought down, and a retraction has been written, but the release caused quite a stir. It is common for new organizations to write big stories in advance, and then fill in the specific details when the event happens. The health of Steve Jobs has been bantered about for years now, and reached a new peak when he resigned as Apple’s CEO last month.

Bloomberg staff was apparently updating the article when someone inadvertently published it. Accidents happen, but it is particularly unfortunate that someone should be faced with a record of their own death. The obituary also included a number of reporter’s notes about how to complete the article; the names and phone numbers of which friends and family to contact for comment, including co-founders, ex-girlfriends, politicians, and competitors, was particularly macabre.




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