Apple Revamps Online Store

APPLE’s online store was down for “maintenance” for several hours a few days ago. During the down time Apple made a few changes in its online store’s appearance.

One immediately visible change is in the iPad model selection page, where Apple previously listed all 18 iPad 2 models available in the U.S. store. The company has replaced that system with a new, more dynamic process in which users first select a color, followed by a separate step in which they select a storage capacity. Users selecting a 3G model then proceed to a third step where they select whether they want an AT&T model or Verizon model. You can see the whole processed that I described below:

In another change, Apple has replaced its previous “within 24 hours” shipping estimate status with a new “in stock” indicator on a store-wide basis. The two terms appear to be synonymous, with models offering longer shipping estimates continuing to list their availability in terms of business days until shipping.

I really enjoy the new look and changes. They help make buying products online much easier to do.

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